About Dragon Trail
Dragon Trail is the leading travel technology and digital marketing company in China that helps international travel and tourism organizations connect to Chinese consumers.
Dragon Trail leverages the internet and social media in China to spread brand messages of our clients, and help our clients execute results-driven digital marketing campaigns. Dragon Trail does not replace travel agencies, either online or offline, for travel bookings. Instead, we help our clients increase brand awareness in China by generating buzz about their products and services using online influencer marketing and social media campaigns.
Dragon Trail develops and licenses proprietary technologies for the travel industry, including trip planning, group travel portals, hotel and flight search applications, social media applications, mobile applications and e-Learning systems. These technologies enable travel companies to engage Chinese consumers and the Chinese travel trade alike.
Dragon Trail, registered in Beijing with offices in Beijing and Shanghai, was founded by leading experts in the business use of social media, e-marketing, revenue management and online travel distribution from North America, Europe and China. Dragon Trail also publishes industry news and analysis web site ChinaTravelTrends.com.
The competition for Chinese travelers is ever increasing and is expected to continue to be so in the coming years, it is vitally important for companies serious about the China market to start build and grow a solid online presence in China today. And we are here to help you.
What Our Clients Say About Us
China is a very promising but also complex market and we are happy that we have partnered with Dragon Trail to build and maintain our brand presence and engage with the Chinese online community. They created a comprehensive online marketing program for our destination, including a captivating and flexible website, presence on major social media sites, engaging online contest and much more. The Dragon Trail team’s high efficiency, passion and knowledge of Chinese web and social media space is invaluable for the success of our online presence in China.
Banff Lake Louise Tourism
As a global hotel group we recognize the importance of maintaining unique social media strategies for each target market. The Chinese social media landscape is unlike any other in the world, and for that reason we sought the expertise of Dragon Trail. With years of social media marketing experience combined with an in-depth understanding of the Chinese travel industry, Dragon Trail has been instrumental to our social media success in China.
Mandarin Oriental Hotel Group