The Pacific Asia Travel Association (PATA) has signed a PATA Preferred Partner agreement with Dragon Trail, an award-winning digital marketing and travel technology company in Beijing. The agreement aims to strengthen cooperation in the development of digital marketing, social media, and to support PATA’s activities in China.

The “Hello Canada Campaign” executed by Dragon Trail was recognized as best e-marketing campaign in China by the prestigious trade publication Travel Weekly China in its 10th annual awards ceremony.

It’s been a busy summer here at Dragon Trail, and we would like to give you an update on the latest development.  We have expanded our senior management team, our service delivery team and set up an R&D center in Xi’an.

Interview by Daniel Edward Craig, recognized author, consultant in the hotel social media space, and former General Manager of the Opus Hotel in Vancouver, with Dragon Trail co-founder Jens Thraenhart.

Banff Lake Louise Tourism’s Chinese Website & Social Media Campaign Wins Five International Awards.
In luring Chinese tourists to the Canadian Rockies, Banff Lake Louise Tourism has engaged China-based online travel marketing and technology firm Dragon Trail to develop a comprehensive China Online Marketing Platform (COMP), consisting of culturally-relevant and China hosted website, social media marketing, and campaign execution. The strategy and execution of tackling the Chinese market were also recognized with five prestigious awards.

The Year of the Tiger Edition of the Guide to Essential Travel Trends which was launched coinciding with the 10th Global Travel & Tourism Summit by the World Travel and Tourism Council Summit (WTTC) in Beijing on May 25-27, 2010, and was the first publication in its form about the Chinese Travel Market, is now available as free e-Book version.

Dragon Trail has entered into a partnership with the organizer of the China Outbound Travel and Tourism Market (COTTM), Tarsus, to organize a China Travel Social Media Forum during COTTM.

Dragon Trail and COTRI lead China Session at ITB Convention in Berlin on March 9th, about “The New Chinese Tourist”.

Travel Alberta tasked Dragon Trail to increase brand awareness of Alberta as a travel destination to Chinese consumers and engage with the content of the recently launched Chinese website of Travel Alberta.

Dragon Trail President was invited to present at the EyeForTravel Mediterranean in Athens, Greece to speak to an international and Greek audience about the differences in search engine marketing in South Korea, Japan, and China.