“… Already the world’s fourth most visited destination today, by 2020, China is expected to become the leading international tourism destination and the fourth largest outbound travel market. This comprehensive study of travel trends in China provides invaluable insights into one of the fastest growing travel and tourism markets in the world.”

Taleb Rifai – Secretary General, World Tourism Organization (UNWTO)

Published in partnership with COTRI (China Outbound Tourism Research Institute), Chinatraveltrends.com (Twitter: @CnTravelTrends) is an English language, one-stop resource website and community focused on Outbound Tourism, Social Media and Digital Marketing in China. Chinatraveltrends.com aims at giving international travel and tourism organizations insights about the complexity of the China travel market and its online landscape.