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Utour Launches New Website for Global Users

04 Feb 2026

The Utour group has launched a brand-new version of their official website for users overseas. The new site supports multiple languages, provides an optimized experience, and helps to expand global markets and provide customer service.

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COITM: Chinese Travel Trade Survey

29 Jan 2026

A new survey of Chinese travel trade professionals conducted by the China Outbound and Inbound Travel Market (COITM) highlights what will drive growth in the Chinese outbound travel market in 2026, including high-potential travelers and in-demand products.

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Chinese Outbound Travel Trade Survey: January 2026

28 Jan 2026

What can the travel industry expect for Chinese New Year and the rest of 2026? Dragon Trail surveyed 315 travel agents selling outbound trips from mainland China, covering market performance and outlook, Chinese New Year and winter travel trends, and B2B outreach.

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Company News

Dragon Trail Launches Yas Island Tourism Expert Mini-Program

12 Jan 2026

Dragon Trail has launched a new WeChat mini-program for Abu Dhabi’s Yas Island. Designed for the Chinese travel trade, it offers extensive destination information, product routes, marketing resources, and cooperation opportunities.

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Company News

Destination Canada Light Course Launched on China Travel Academy

05 Jan 2026

Following Canada's reinstated approval as a destination for group tourism from China in 2025, Destination Canada launched its new “Welcome to Canada” light training course for the Chinese travel trade, available through Dragon Trail’s China Travel Academy.

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Company News

Emotions Are Georgia Roadshow Comes to Beijing, Shenzhen, Shanghai

12 Nov 2025

From 16-23 October 2025, the Emotions Are Georgia roadshow brought the Chinese travel trade face to face with Georgian National Tourism Administration (GNTA) and its partners, with stops in Beijing, Shanghai, and Shenzhen.

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Chinese Outbound Travel Trade Survey: July 2025

30 Jul 2025

Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.

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Company News

LA Tourism India Travel Trade Hub Launched

24 Jun 2025

The Los Angeles Tourism & Convention Board launched their new Travel Trade Hub for India on 23 June, 2025. This is the first time Dragon Trail's Travel Trade Hub platform has been offered via WhatsApp, to a market outside of China.

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New Zealand Specialist Program Trains +1K Chinese Travel Agents

14 May 2025

Dragon Trail helped Tourism New Zealand to upgrade their Chinese travel trade marketing with the launch of the all-new 100% Pure New Zealand Specialist Program, attracting more than 1,500 sign-ups in just two weeks.

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