Company News
Dragon Trail has launched a new WeChat mini-program for Abu Dhabi’s Yas Island. Designed for the Chinese travel trade, it offers extensive destination information, product routes, marketing resources, and cooperation opportunities.
Company News
Following Canada's reinstated approval as a destination for group tourism from China in 2025, Destination Canada launched its new “Welcome to Canada” light training course for the Chinese travel trade, available through Dragon Trail’s China Travel Academy.
BLOG
The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
BLOG
Which WeChat articles by overseas tourism destinations got the most views in 2025? Here are 10 of most-viewed tourism board posts, with topics including Chinese New Year celebrations and other festivals, new flights and travel policies, job opportunities, and more.
BLOG
A first-of-its-kind publication, Dragon Trail's White Paper on Chinese Tourism to the Middle East and North Africa provides extensive, original, up-to-date, and fact-checked data and insights on the Chinese tourism market to the region.
BLOG
The Polish Tourism Organization saw 2025's International Chopin Piano Competition as a unique opportunity to market Poland to Chinese travelers interested in music, culture, and in-depth tourism. The challenge? Finding the right influencers.
Company News
Chinese consumers experienced Georgia's unique charm up close at Beijing's Longfu Temple Art District, with an interactive B2C event organized by Dragon Trail on behalf of Georgian National Tourism Administration with the support of the Embassy of Georgia.
Company News
Georgian National Tourism Administration has appointed Dragon Trail International as its market representative in China. Dragon Trail will promote the country of Georgia to Chinese consumers and the travel trade, including both digital and offline campaigns.
Company News
The Los Angeles Tourism & Convention Board launched their new Travel Trade Hub for India on 23 June, 2025. This is the first time Dragon Trail's Travel Trade Hub platform has been offered via WhatsApp, to a market outside of China.
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