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What should the international tourism industry expect from this “Super Golden Week”? We’ve rounded up all the industry reports released so far from Chinese OTAs and travel websites, as well as Dragon Trail’s own research.
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With insights covering trends, opportunities, challenges, and forecasts, here are our six top takeaways on Chinese tourism to the GCC region from WTM Spotlight Riyadh and ATM Dubai 2026.
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Dragon Trail Research surveyed 1,010 mainland Chinese travelers about their outbound trips in 2026, plans for travel during October's Golden Week holiday, overseas destination perceptions, family travel, and their use of artificial intelligence for travel planning,
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Dragon Trail has fully updated our white paper on Chinese tourism to the Middle East and North Africa, including extensive new Chinese consumer and travel trade research. The report is intended to help guide the recovery of Chinese tourism to the MENA region.
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Our analysis of travel brands' performance on Xiaohongshu/RedNote in Q2 2026 underscores that while high-profile collaborations can drive short-term spikes, sustainable engagement on Chinese social media comes from creating valuable, relevant, and consistent content.
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What are the key trends and opportunities for Chinese outbound travel in 2026? Dragon Trail surveyed 310 travel agents selling outbound trips from mainland China, covering H1 market performance, summer trips, MICE travel, and AI adoption.
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How are Chinese travelers engaging with social media in 2026 – and what does this mean for marketing content and distribution strategies? These are the four trends international tourism marketers need to understand.
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A collaborative research project by DONG Luxury Collection and Dragon Trail, the Luxury Travel Trends in China White Paper provides a comprehensive analysis of China's luxury travel market, based on surveys and interviews with HNWIs, travel agents, and hospitality partners.
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China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.
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