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With China’s travel market reignited from the start of 2023, multi-brand loyalty program GHA DISCOVERY decided it was the right time to focus more seriously on China. Here's how the brand committed to full digital localization.
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WeChat has long been a central and essential component of any marketing strategy in China. How easy is it for overseas brands to open an account on WeChat? Our essential WeChat FAQs list has the answers you need.
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On 20 June 2026, WeChat's native AI assistant "小微 (XiaoWei)" entered closed beta, available to around one million users. With full rollout expected in July, XiaoWei will completely transform the way WeChat users interact with the app – on a daily basis and for travel.
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Dragon Trail International took home four prizes from the Weixin Developer Challenge 2026 Asia-Pacific Stop on 16 June in Shenzhen, awarded for WeChat mini-program solutions for the tourism industry created by our development team.
Company News
Dragon Trail International is supporting Brazil on its tourism outreach to China, with new B2C and B2B marketing channels launched at ITB China in May 2026, including social media accounts on WeChat, RedNote, and Weibo.
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Which WeChat articles by overseas tourism destinations got the most views in 2025? Here are 10 of most-viewed tourism board posts, with topics including Chinese New Year celebrations and other festivals, new flights and travel policies, job opportunities, and more.
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Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
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With 1.34 billion users, WeChat is China's omnipotent and ubiquitous "superapp". But how can you get a WeChat account from outside of China? Our guide shows you how to register for a WeChat account from overseas in 10 easy steps.
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Which WeChat articles by overseas tourism destinations got the most views in 2023? Here are the top 10 most-viewed articles by NTOs, DMOs, and Attractions & Museums published on WeChat this year.
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