Date: Wedesday, 9 September
Time: 17:45-18:00
Riyadh Front Exhibition & Conference Centre (RFECC), Riyadh, Saudi Arabia
Type of Event: Conference
Speaker: Sienna Parulis-Cook
Dragon Trail’s Director of Marketing and Communications, Sienna Parulis-Cook will attend WTM Spotlight Riyadh from 8-10 September 2026. Dragon Trail is an official Research Partner for the event, sharing new and exclusive insights about the Chinese tourism market in Saudi Arabia.
The China-Saudi Corridor: Capturing the Chinese Travel Opportunity
Wednesday, 9 September | 17:45-18:00
Saudi Arabia is rapidly strengthening its position as a leading destination for Chinese travelers, supported by the Kingdom receiving Approved Destination Status (ADS) from the Chinese government in July 2024. The designation allows Saudi Arabia to officially welcome Chinese tour groups and actively market group travel within China, marking a significant milestone in the Kingdom’s tourism development strategy. Discover:
• High-yield travelers seeking authentic experiences
• Destination awareness and key opportunities for the Chinese market
• The most impactful marketing strategies and platforms
Speaker: Sienna Parulis-Cook, Dragon Trail International
For more information on the event and other conference sessions, please visit the WTM Spotlight Riyadh website.
To schedule a meeting with Sienna at ATM, please send us an email at communications@dragontrail.com.
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