EVENTS
What’s on the horizon for Chinese outbound tourism as we head into the Year of the Horse? In Dragon Trail’s February webinar, we’re teaming up with Tourism Economics, an Oxford Economics company, to bring you both the short- and long-term outlook for China’s travel market.
EVENTS
2025 has been a year of continued recovery for the Asian outbound tourism market. In Dragon Trail’s December webinar, we’re joined by the Head of Alipay+ Europe to recap the most significant trends for international travel and overseas spending this year.
Company News
From 16-23 October 2025, the Emotions Are Georgia roadshow brought the Chinese travel trade face to face with Georgian National Tourism Administration (GNTA) and its partners, with stops in Beijing, Shanghai, and Shenzhen.
EVENTS
Dragon Trail is speaking the Pacific Asia Travel Association's session at WTM London 2025, with a talk entitled, "The Chinese Traveler Now: Behavior, Channels & Opportunity". The session will explore the latest behavioral shifts in the Chinese travel market.
Company News
Chinese consumers experienced Georgia's unique charm up close at Beijing's Longfu Temple Art District, with an interactive B2C event organized by Dragon Trail on behalf of Georgian National Tourism Administration with the support of the Embassy of Georgia.
EVENTS
Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will be attending WTM London this year between 4-6 November. Please get in touch to arrange a meeting.
EVENTS
Get a sneak peek at all the outbound travel trends for 2025's October Golden Week holiday with the launch of Dragon Trail's newest Chinese Traveler Sentiment Report. The survey also covers overseas shopping, airline choice, and much more.
EVENTS
Dragon Trail's CEO and Co-founder, George Cao is joining the Skift Global Forum in New York City this September, leading an expert guided roundtable on reaching the Chinese consumer.
EVENTS
Dragon Trail's Sienna Parulis-Cook is speaking about the Chinese traveler's digital journey at WorldView 2025, an online global conference focused on international digital marketing, search, and strategy.
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