Resources - news, events, videos & presentations

EVENTS

Webinar: China’s Outbound Tourism – CNY Preview and Long-term Forecast

11 Feb 2026

What’s on the horizon for Chinese outbound tourism as we head into the Year of the Horse? In Dragon Trail’s February webinar, we’re teaming up with Tourism Economics, an Oxford Economics company, to bring you both the short- and long-term outlook for China’s travel market.

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EVENTS

Webinar: Working with the Chinese Travel Trade in 2026

28 Jan 2026

Be the first to see the results of two new surveys of the Chinese travel trade, from Dragon Trail and the China Outbound and Inbound Tourism Market. Learn what travel agents and tour operators are looking for in 2026, Chinese New Year travel trends, and much more.

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EVENTS

Webinar: Asian Outbound Traveler Trends in 2025 – with Alipay+

17 Dec 2025

2025 has been a year of continued recovery for the Asian outbound tourism market. In Dragon Trail’s December webinar, we’re joined by the Head of Alipay+ Europe to recap the most significant trends for international travel and overseas spending this year.

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EVENTS

Webinar: Chinese Tourism to the Middle East and North Africa

27 Nov 2025

The Middle East and North Africa is one of the world's most exciting destinations for the development of Chinese outbound tourism. Join us for the newest industry and consumer data on Chinese travel to MENA, plus insights from tourism experts from the region.

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EVENTS

Webinar: Influencer Marketing for Chinese Outbound Tourism

27 Aug 2025

In Dragon Trail’s August webinar, we're covering the must-know developments in influencer marketing to reach Chinese outbound tourists, including new strategies and resources. This webinar will be offered in two sessions for viewers in multiple time zones.

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EVENTS

Webinar: Chinese Travel Trade Summer Update

30 Jul 2025

Join Dragon Trail's July webinar for an inside look at the Chinese travel industry and outbound tourism market in 2025. Don't miss this chance to be the first to see the freshest travel trade survey data from Dragon Trail Research.

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EVENTS

Webinar: AI for Chinese Outbound Tourism

25 Jun 2025

As more Chinese OTAs and travel websites develop and launch their own AI-driven services, it’s time to explore the current uses and future potential of AI for Chinese outbound tourism.

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EVENTS

Webinar: Chinese Independent Travelers in 2025

21 May 2025

In Dragon Trail’s May webinar, we’re joined by guest speaker Leon Li from Fliggy, to share exclusive data on how Chinese FITs will be traveling this summer.

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EVENTS

Webinar: Chinese Traveler Sentiment & Plans for 2025

23 Apr 2025

Join Dragon Trail's April webinar to be the first to see the results of our newest Chinese Traveler Sentiment Report. Findings include plans for the May Labor Day holiday and summer travel season, digital touch points for travel, destination perception, and more.

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