What’s on the horizon for Chinese outbound tourism as we head into the Year of the Horse? In Dragon Trail’s February webinar, we’re teaming up with Tourism Economics, an Oxford Economics company, to bring you both the short- and long-term outlook for China’s travel market.
Be the first to see the results of two new surveys of the Chinese travel trade, from Dragon Trail and the China Outbound and Inbound Tourism Market. Learn what travel agents and tour operators are looking for in 2026, Chinese New Year travel trends, and much more.
2025 has been a year of continued recovery for the Asian outbound tourism market. In Dragon Trail’s December webinar, we’re joined by the Head of Alipay+ Europe to recap the most significant trends for international travel and overseas spending this year.
The Middle East and North Africa is one of the world's most exciting destinations for the development of Chinese outbound tourism. Join us for the newest industry and consumer data on Chinese travel to MENA, plus insights from tourism experts from the region.
In Dragon Trail’s August webinar, we're covering the must-know developments in influencer marketing to reach Chinese outbound tourists, including new strategies and resources. This webinar will be offered in two sessions for viewers in multiple time zones.
Join Dragon Trail's July webinar for an inside look at the Chinese travel industry and outbound tourism market in 2025. Don't miss this chance to be the first to see the freshest travel trade survey data from Dragon Trail Research.
As more Chinese OTAs and travel websites develop and launch their own AI-driven services, it’s time to explore the current uses and future potential of AI for Chinese outbound tourism.
In Dragon Trail’s May webinar, we’re joined by guest speaker Leon Li from Fliggy, to share exclusive data on how Chinese FITs will be traveling this summer.
Join Dragon Trail's April webinar to be the first to see the results of our newest Chinese Traveler Sentiment Report. Findings include plans for the May Labor Day holiday and summer travel season, digital touch points for travel, destination perception, and more.
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