Dragon Trail successfully hosted our first Galería Canalejas Trade Workshop in Hangzhou, bringing together 14 travel trade partners from across Zhejiang Province for a unique and memorable event that combined destination training with traditional crafts.
What are the key trends and opportunities for Chinese outbound travel in 2026? Dragon Trail surveyed 310 travel agents selling outbound trips from mainland China, covering H1 market performance, summer trips, MICE travel, and AI adoption.
At ITB China 2026, Dragon Trail launched our first AI-enhanced travel trade marketing hub, for the Los Angeles Tourism and Convention Board. The new function radically improves Chinese travel agents' access to LA’s B2B resources, empowering product design and sales.
Dragon Trail International is supporting Brazil on its tourism outreach to China, with new B2C and B2B marketing channels launched at ITB China in May 2026, including social media accounts on WeChat, RedNote, and Weibo.
Dragon Trail organized a destination promotion conference for Cambodia Airports in Shanghai on 25 May for Chinese travel trade professionals and media, launching a new online training course at the event.
This May, Dragon Trail attended PATA’s Annual Summit 2026, ETOA's China European Marketplace, Guangzhou International Travel Fair, and ITB China, alongside several additional Shanghai events. Here are a few snapshots from a busy month!
Join Dragon Trail's July webinar to get the very first look at the results of our latest Chinese travel trade survey, with responses from hundreds of Chinese travel agents who are currently selling outbound travel products to mainland Chinese consumers.
Dragon Trail is proud to have provided full event management services for Singapore Tourism Board’s April 2026 roadshow to Nanjing and Xiamen. The two-day event brought more than 40 Singaporean exhibitors to China, including DMCs, hotels, and attractions.
Dragon Trail's cooperation with the Ctrip (Trip.com Group) Offline Stores School began in November 2025, regularly delivering destination training sessions on behalf of our clients to Ctrip's offline sales staff across China.
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