Company News
On 2 September, Dragon Trail helped to launch the inaugural Festival Brasil at Beijing's 798 Art District. A flagship event of the 2026 China-Brazil Cultural Year, this is the first national-level, comprehensive cultural event Brazil has ever held in full scale in China.
Company News
As the conditions for tourism to the GCC stabilize and Chinese tourism begins to recover, Oman is moving forward with its outreach to the Chinese travel trade to nurture these important relationships, develop destination knowledge, and restore visitor confidence.
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Tourism New Zealand's 2026 silver travel photography competition attracted more than 2,000 entries from Chinese consumers and travel agents – offering a case study on how to engage the 50+ demographic and encourage UGC sharing online.
Company News
Dragon Trail International is supporting Brazil on its tourism outreach to China, with new B2C and B2B marketing channels launched at ITB China in May 2026, including social media accounts on WeChat, RedNote, and Weibo.
Company News
As Oman’s market representative in China, Dragon Trail hosted a media briefing aimed at local media and travel experts in Shanghai on 27 May to promote Oman as a slow travel destination, in addition to representation at ITB China.
Company News
As Georgian National Tourism Administration’s market representative in China, Dragon Trail provided promotional support during ITB China 2026 including outdoor advertising, trade media promotion, assembling a team of interpreters, gift sourcing and more.
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How has the Iran war impacted Chinese consumer sentiment about travel to the Middle East, and how should regional travel brands approach the market now? These are the latest insights from Dragon Trail’s consumer research, market intelligence, and strategy planning.
Company News
Dragon Trail's cooperation with the Ctrip (Trip.com Group) Offline Stores School began in November 2025, regularly delivering destination training sessions on behalf of our clients to Ctrip's offline sales staff across China.
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Tourism New Zealand kicked off a new campaign for the Chinese market in March 2026, specifically targeting the silver travel market – travelers aged 50+ – and guided by bespoke research conducted by Dragon Trail International.
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