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Tourism New Zealand's 2026 silver travel photography competition attracted more than 2,000 entries from Chinese consumers and travel agents – offering a case study on how to engage the 50+ demographic and encourage UGC sharing online.
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Results for international travel brands on WeChat for Q2 2026 reveal changes to reading rates across several categories, newcomers to the NTO category, and top content themes including recommendations for Labor Day, family travel, 618 sales, and whale watching.
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At ITB China 2026, Dragon Trail launched our first AI-enhanced travel trade marketing hub, for the Los Angeles Tourism and Convention Board. The new function radically improves Chinese travel agents' access to LA’s B2B resources, empowering product design and sales.
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China may not be competing in 2026 FIFA World Cup, but it is watching it. So tourism brands have a strong opportunity to tap into the football fever this summer – here are a few examples from among Dragon Trail’s clients.
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With China’s travel market reignited from the start of 2023, multi-brand loyalty program GHA DISCOVERY decided it was the right time to focus more seriously on China. Here's how the brand committed to full digital localization.
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WeChat has long been a central and essential component of any marketing strategy in China. How easy is it for overseas brands to open an account on WeChat? Our essential WeChat FAQs list has the answers you need.
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On 20 June 2026, WeChat's native AI assistant "小微 (XiaoWei)" entered closed beta, available to around one million users. With full rollout expected in July, XiaoWei will completely transform the way WeChat users interact with the app – on a daily basis and for travel.
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How are Chinese travelers engaging with social media in 2026 – and what does this mean for marketing content and distribution strategies? These are the four trends international tourism marketers need to understand.
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Dragon Trail International took home four prizes from the Weixin Developer Challenge 2026 Asia-Pacific Stop on 16 June in Shenzhen, awarded for WeChat mini-program solutions for the tourism industry created by our development team.
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