YTL Hotels Appoints Dragon Trail as Marketing Representative in China

Dragon Trail and YTL Hotels’ teams in Malaysia

YTL Hotels has appointed Dragon Trail International as its marketing representative in mainland China, under a new agreement covering social media management, travel trade engagement, and public relations.

As the hospitality arm of Malaysian conglomerate YTL Corporation Berhad, YTL Hotels owns and manages an international portfolio of more than 35 hotels and resorts across Asia, Europe, and Oceania. The group integrates luxury travel with nature and wildlife conservation and environmental education, with initiatives across its resorts focused on protecting wildlife, restoring natural habitats, and raising awareness of local biodiversity. Its Malaysian collection includes properties such as Pangkor Laut Resort, Gaya Island Resort, Tanjong Jara Resort, and The Majestic Hotel Kuala Lumpur, offering travelers a range of experiences across the country’s diverse destinations.

Under the agreement, Dragon Trail will support the promotion of YTL Hotels’ portfolio in Malaysia through three key areas of activity. Social media services will include strategy, content creation, and account management across WeChat and RedNote (Xiaohongshu). PR activities will encompass media relations, press releases, media meetings, press trip coordination, and media partnerships. Trade engagement will focus on building relationships with Chinese tour operators and travel agencies through regular sales visits, trade meetings, and participation in selected industry events.

Dragon Trail representatives experienced YTL Hotels’ hospitality during a media familiarization trip to Malaysia

Through this partnership, Dragon Trail will leverage its expertise in China’s travel market, digital marketing, and media relations to strengthen YTL Hotels’ brand presence and develop connections with Chinese travelers, media, and travel industry partners.

Dragon Trail International represented YTL Hotels at Malaysia Sales Mission to China on 16 October 2026

Chinese tourism to Malaysia has surged since the country waived visas for Chinese visitors in 2023. In 2025, Malaysia welcomed 4.7 million Chinese visitors, a 25% increase from 2024 – and an increase of more than 50% from the 3.1 million that visited in 2019. Chinese arrivals have grown by another 13.4% year-on-year in the first eight months of 2026, according to Tourism Malaysia.