On 31 July 2026, Dragon Trail successfully hosted our first Galería Canalejas Trade Workshop in Hangzhou, bringing together 14 travel trade partners from across Zhejiang Province.
Instead of a traditional presentation-only format, the event combined destination updates with a hands-on Song Dynasty incense plaque (香牌) making experience, creating a unique and engaging environment for meaningful conversations with our trade partners.
The response was extremely encouraging. Attendees commented that the interactive format made the workshop more engaging and memorable than traditional industry events. This unique trade engagement event promoted relationship building, while increasing destination awareness and creating future business opportunities.
Dragon Trail is excited to continue connecting the China travel trade with inspiring destination experiences. Contact us to discuss how we can make your next trade, media, or consumer event in China a truly memorable one.
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