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Dragon Trail Organizes Outdoor Advertising for Georgia

As Georgian National Tourism Administration’s market representative in China, Dragon Trail provided promotional support during ITB China 2026 including outdoor advertising, trade media promotion, assembling a team of interpreters, gift sourcing and more.

Georgia was the Official Partner Destination at ITB China 2026. As Georgian National Tourism Administration’s market representative in China, Dragon Trail provided promotional support by organizing outdoor advertising for the tourism board from 24-30 May at HKRI Taikoo Hui, a mixed-use commercial hub in Shanghai’s central Jing’an District.

Our work for GNTA at ITB China also included trade media promotion before and during the event, assembling a team of nearly 30 experienced interpreters, organizing B2B meetings, inviting influencers and media to Georgia’s booth and gala dinner, coordinating staff transport, gift sourcing, printing promotional materials, and on-site video production and photography.


Click here for more photos from ITB China 2026.

Dragon Trail offers full market representation services in China, including sales calls, representation at travel trade events, and media relations. We’re also highly experienced at website and mini-program development, social media and influencer marketing, PR and events, and travel agent training and communications. Contact us today to discuss how we can help establish and improve your destination’s outreach to the Chinese outbound travel market.

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